Recruitment Campaign Project

In the Professional Practice class, students were given a project to create a promotional campaign for incoming freshmen. The goal of the campaign was to encourage new students to apply to the Department of Design. The work involved developing the concept, visuals, and messaging to effectively reach prospective students.

Project overview

Challenges

Students often find it hard to see their designs as real, useful objects.

Incoming freshmen deal with high moving and tuition costs, and design majors spend even more on extra class supplies.

Proposed solution

Designer Starter Kit designed by current Loyola Design students. (Raging from freshmen to juniors)

This serves as a welcome gift and helps ease financial load, and shows that Loyola’s design students make work that’s functional and creative.

Whole Concept

A group of design students each create one item in a themed stationery set that will be sent to incoming Loyola design freshmen. Everyone follows the same prompt but adds their own style, creating a fun, unique welcome kit that shows off our department’s creativity and community.

Key message

Loyola Design is not just about teaching design. It is your first step into the real design world.

Deliverables

Sketchbook
Pencils / Pen with pouch
Coloring Materials
Eraser
Ruler set
File folder

Letter from the Department: A welcome message introducing the kit’s purpose, theme, and invitation to start creating as part of the Loyola Design community.
Contributor List: A list highlighting the students who designed each item and sharing their ideas to help new students connect through creativity.

Visuals

Collage and analog, some digital
Personal and handmade feel

Mandatory inclusions

Design Department’s logo and Loyola’s logo
Loyola design’s socials & URL

Audience

High school senior interested in design and mindful of their budget

Look and feel

Collaborative
Visually cohesive and stylized
Bold typography
Focus on black and white visuals with subtle pops of color.

My proposed prompt

Get inspired by Letterpress typography

Design a set of stationery inspired by letterpress typography. You can imitate the letterpress style digitally or use actual letterpress printing, and the goal is to interpret the theme in your own style. Keep the palette mostly black and white with small pops of bright color for contrast.

Focus on composition, texture, and type as visual elements.

Loyola or design based words or phrases