BRAND OVERVIEW
An adult animation channel for dark comedy, satire, and offbeat storytelling. Timeout delivers weird, bold, and unfiltered shows; not the same formulaic stuff on Netflix. From classic to modern, our lineup dives into niche topics with claymation, digital, and stop-motion styles.
CREATIVE BRIEF
CREATIVE BRIEF
OBJECTIVES
Make the brand playful and approachable by showing how rubber bands fit into everyday life, from work to crafts. Emphasize natural materials and recycled packaging to reflect true sustainability. Keep the tone simple, creative, and relatable to show that Alliance keeps things together while caring for the planet.
KEY MESSAGES
Alliance makes natural, biodegradable rubber bands that fit into everyday life, from work to play. The recycled paper packaging is designed to stand out, stay useful, and be reused as storage for your rubber bands or other small essentials. The hand at the center of the design highlights what Alliance stands for: creating a true alliance with you. They do not just hold things together, they build trust, always staying handy and ready to lend a hand in all your projects. They keep things together, just like rubber bands.
AUDIENCES
1. Creative and eco conscious consumers such as artists, designers, students, and DIY makers who value reusable and sustainable packaging and enjoy finding new inventive
2.Office workers who appreciate cute and functional desk decor that also serves as useful storage to keep their workspace organized.
LOOK AND FEEL
The product’s recycled paper packaging is designed to stand out, remain useful, and be reused as storage for your rubber bands or other small essentials. The look and feel of Alliance revolve around its recyclable packaging and the creative reuse it offers. The bold all-caps logo reflects the brand’s simplicity and strength, while the tone stays playful and inspiring, encouraging artists and makers to keep creating with our products.
DELIVERABLES
Complete identity rebrand, core packaging design, functional package mockups, promotional social media and print materials, and additional merchandise.
MANDATORY INCLUSIONS
Count of product and dimensions.
NEW PACKAGE DESIGN
NEW PACKAGE DESIGN
logo variations
logo variations
assets
assets
COLOR PALETTE AND PATTERN
TYPOGRAPHY
FLAT PACKAGING DESIGN
Deliverables
Deliverables
Intended customer interactions
Customers are encouraged to decorate and repurpose their reusable packaging, sharing their creations with #createalliance or tagging @AllianceRubber to build a creative community around the brand.
Promotional Billboard
sketchbook
Educator program package mockup
The A Hand in the Classroom program is an initiative by Alliance designed for teachers to apply and participate in. It celebrates educators who bring creativity and hands-on learning into their classrooms. Through this program, selected teachers receive a special gift package as a token of appreciation and support for their work. The program reflects Alliance’s commitment to helping classrooms grow creatively and fostering a community that connects educators and makers, one project at a time.
Before and after
Before and after
